Social Media Listening And Monitoring
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- Social Media Listening And Monitoring
What is Social Media Listening And Monitoring
More is involved in social media listening and monitoring than just keeping an eye on brand name mentions. It’s a calculated way of interpreting the massive online discussion. Imagine being in the front row of a busy market, able to hear what others are saying about your company, your sector, and even your rivals.
Social Media Listening And Monitoring Checklist
- Choose social media listening tools
- Identify keywords and hashtags
- Set up social listening streams
- Track brand mentions
- Monitor competitor activity
- Identify industry trends
- Discover brand advocates
- Monitor potential brand crises
- Analyze sentiment
- Identify patterns and insights
- Respond to comments and messages:
- Report your findings
- Adapt your strategy
- Schedule regular social listening reports
