Keyword Searching
Any effective SEO plan starts with keyword study. It’s the process of figuring out what terms and phrases people use to look up information online about your industry or specialty. Gaining knowledge of these keywords will help you customize the material on your website and reach the appropriate audience.
Keyword Searching Checklist
- Understand Your Business & Goals
- Brainstorm Seed Keywords
- Use Keyword Research Tools
- Analyze Search Volume and Competition
- Consider Long-Tail Keywords
- Identify Relevant Topics & Themes
- Analyze Competitor Keywords
- Consider Search Intent
- Prioritize High-Intent Keywords
- Group Keywords by Relevance
- Consider Seasonality and Trends
- Review and Refine Keyword List Regularly
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