Ad Campaign Setup

Setting up an ad campaign is the essential first step in starting focused advertising campaigns. The painstaking planning and setup stage is what ensures your campaign reaches the intended target and produces the results you hope. See it as building a house’s foundation; a solid campaign depends on it.

Ad Campaign Setup Checklist

Define Campaign Goals and Objectives
Determine Target Audience and Segmentation
Choose Advertising Platforms (Google Ads, Facebook Ads, etc.)
Set Budget and Bidding Strategy
Select Ad Format (Text, Image, Video, etc.)
Create Compelling Ad Copy and Creative Assets
Set Ad Placement and Targeting Options

Choose Keywords (for Search Campaigns)
Define Ad Schedule and Frequency
Implement Conversion Tracking and Goals
Set Up Ad Extensions (Call, Sitelink, Location, etc.)
Review and Adjust Ad Settings for Optimization
Preview and Test Ads Before Launch
Set Up Ad Groups and Campaign Structure

Monitor and Optimize Ad Performance Regularly
Adjust Bids and Budgets Based on Performance
Monitor Ad Click-Through Rate (CTR) and Conversion Rate
Analyze and Refine Targeting Parameters
Test Ad Copy and Creative Elements
Stay Updated with Platform Changes and Best Practices