Social Media Listening And Monitoring
More is involved in social media listening and monitoring than just keeping an eye on brand name mentions. It’s a calculated way of interpreting the massive online discussion. Imagine being in the front row of a busy market, able to hear what others are saying about your company, your sector, and even your rivals.
Social Media Listening And Monitoring Checklist
- Choose social media listening tools
- Identify keywords and hashtags
- Set up social listening streams
- Track brand mentions
- Monitor competitor activity
- Identify industry trends
- Discover brand advocates
- Monitor potential brand crises
- Analyze sentiment
- Identify patterns and insights
- Respond to comments and messages:
- Report your findings
- Adapt your strategy
- Schedule regular social listening reports
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